Google Ads Campaigns

The answer is highly important yet not always obvious. Google Ads is an advertising system that enables the placement of text, display, and video ads across the internet. This matters because, although many potential advertisers associate search ads with the Google Ads platform, few realise that YouTube video ads are also managed through Google Ads.

A common question is, “How much does it cost?” The answer is straightforward: you spend only as much as you decide. Using the Google Ads platform itself is free, and there is no minimum monthly budget. You control costs by setting daily limits for each campaign. Advertisers typically allocate anywhere from a few hundred to tens of thousands of euros per month, depending on industry specifics, competition, and the site’s ability to convert visits into sales. In the early stages, it’s wise to set a budget cap—a safety threshold—to keep spending in check.

Keywords form the backbone of any search network campaign. They might be single terms (e.g. “Barber”) or phrases (e.g. “local SEO”). Understanding keyword match types and how they function is essential for a successful Google Ads strategy.

Anyone who has a relevant landing page can advertise in the search engine and the Google Display Network.

Unlike intrusive ads on popular websites, search ads directly address the queries people type into Google, making them more relevant and less disruptive.

In terms of marketing strategies, we generally recommend SEO first, as it offers the greatest long-term value. However, organic positioning takes time, with initial results often appearing after at least a month. While WordPress sites—especially those using SEO Yoast—tend to perform well in Google’s search algorithm, a new website beginning its SEO journey still needs promotion. In such cases, Google Ads is an excellent way to gain immediate visibility while SEO efforts continue to grow.